The V Decision Tree Hand-crafted Definition: A school of thought
in which a data contributor has control and ability to place content in
an optimal position based on a search engine's decision tree based on the reputation and/or perception associated with the string. The key is to have control over the content registered in the index, with scope and degree relative to the objectives of the contributor.
The V Decision Tree Hand-crafted Example: Whereas a company might
hire a search engine optimization specialist to add "behind the scenes"
options such as meta tags, keywords and descriptions to each web page, someone receiving "bad press" via a cluster of public commentary sites holding the Top slots (at least Top 10) will enact a strategy designed to intentionally knock out existing content, including but not limited to launching campaigns designed to deposit data in the competing commentary site so that it is not the commentary site itself that needs to be removed from the ranking results, rather the relevancy match-up is shifted so that the summaries display the positive rather than the negative.
The V Decision Tree Hand-crafted Notes: All of this search engine-related terminology really reflects more of an Index Reputation Management (IRM) mind-set. Whether its an index with the Google brand slapped on it or an index held by a government agency, the insertion of data into a database is not a difficult task to undertake...once the contributor understands the boundaries needing to be addressed to deposit said data.
For example, the legal docket of a courtroom reflects an index of legal cases and there are those that seek to register a conflict with the legal system for "reputation management" purposes. To some it can be put into play with sort of a "don't mess with me or I'll begin legal proceedings" message, similar to some of the legal circumstances individuals perceive when viewing options and recourse available when wronged by a large entity. This doesn't mean that individuals will not consider this organic method of attaching something or other to a person's reputation simply through the act of filing the paperwork and having it registered on the docket as a reasonable (or unreasonable) means to an end, nor does it mean the application of such a technique can always be clearly demonstrated one way or another.
Another example would be the use and application of a full first name compared to an initial. In a group of 3 or 4 names, they are likely to show up one after another. However, once in a sea of data, let's say the second letter of the first name is the letter "o." There may be pages upon pages of distance between the two line items, despite the fact that the person being referenced in both line items happens to be the same person.
