Friday, December 23, 2011

Online Reputation Management

The V Decision Tree Hand-crafted Definition:  The act of intentionally coordinating online efforts so that a string derivative moves in an upwards or downwards direction in a search engine setting

The V Decision Tree Hand-crafted Example:  A person or a company has negative content ranking in the Top 20 of the major search engines.  Actions are taken to intentionally sink such data by strategically adding data so that the negative content sinks in the ratings and the strategically added data takes over the Top 20.

The V Decision Tree Hand-crafted Notes: The tone of the content is irrelevant with this strategy (negative/positive, true/false, etc.)