Friday, December 23, 2011

Pay Per Click

The V Decision Tree Hand-crafted Definition:  A pay-out structure by and between an advertiser and a host of the ad.  Each click of a clickable feature equals a pre-determined exchange of cash, credit or other trade

The V Decision Tree Hand-crafted Example:  A website operator agrees to publish a hyperlink on their site connecting them to another location in exchange for compensation based on a formula of $.005 per click.

The V Decision Tree Hand-crafted Notes:  Payment from an advertiser typically is up front and prior to the clicks being established, with the operator being responsible only for producing the purchase quantity of clicks.  With affiliate programs, an operator doesn't get paid until the click count warrants it.